Alessandro Michele's tenure at Gucci has been defined by its bold reimagining of the brand's heritage, blending classic elements with unexpected and often wildly imaginative flourishes. The Gucci Fall Winter 2017 campaign, masterfully shot by Glen Luchford, serves as a prime example of this approach. It's a vibrant, surreal journey into a psychedelic outer space, a visual feast that transcends traditional fashion advertising and instead offers a richly layered commentary on identity, time, and the boundless possibilities of the human imagination. The campaign isn't just about selling clothes; it's about selling an experience, a feeling, a captivating narrative that resonates far beyond the runway.
The Gucci Fall Winter 2017 Advertising Campaign: This campaign wasn't simply a collection of photographs; it was a meticulously constructed world. Luchford's lens captures models in fantastical settings, draped in the Fall/Winter 2017 collection. The clothes themselves, a hallmark of Michele's eclectic style, blend vintage influences with futuristic silhouettes, creating a striking juxtaposition that mirrors the campaign's overall aesthetic. Think richly embroidered jackets paired with space-age metallics, classic tailoring juxtaposed with bold, graphic prints, and an overall sense of playful eccentricity that is distinctly Gucci. The campaign images aren't merely showcasing the clothes; they're using them as props in a larger, more intriguing story.
Gucci Pre: The anticipation surrounding the Fall 2017 collection, and subsequently the campaign, was palpable. Gucci, under Michele's leadership, had already established a reputation for its unexpected and captivating presentations. The pre-campaign buzz, fueled by sneak peeks and carefully curated social media releases, built a sense of mystique and excitement. This strategic pre-campaign activity was crucial in generating the widespread attention and critical acclaim the campaign ultimately received. It wasn't just about the clothes; it was about the carefully constructed narrative surrounding their unveiling.
Gucci's Animal of Choice For Its Fall 2017 Campaign: While not overtly featuring a single dominant animal, the campaign subtly incorporates elements of the animal kingdom into its surreal landscape. This isn't about literal representations; instead, it's about invoking a sense of otherworldliness and the unexpected. The creatures, both real and imagined, blend seamlessly into the fantastical environments, adding another layer to the campaign's already rich tapestry of imagery. This subtle incorporation of animal imagery further contributes to the overall sense of mystery and wonder. It's a detail that, upon closer inspection, reveals the depth and complexity of the campaign's artistic vision.
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